O’Connor Marketing Celebrate as New Research Highlights Another Link Between Sport and Business Success
Sydney’s biggest and brightest sales and marketing firm O’Connor Marketing recently learnt of a new study, which strengthened the link between success in sports, and success in business.
Sales and marketing firm O’Connor Marketing work with national and international brands to help them gain a more extensive market reach, more significant customer base and generate a higher number of quality sales. The company is experts in face-to-face marketing techniques and use in-person communication to improve the buying experience and help their clients to forge strong relationships with their customers.
The firm has long been confident that those with a background in sports have a stronger chance of finding success in the business world due to their transferable skills. Sport teaches an individual a lot about being disciplined towards achieving goals; the determination to succeed, hard work, ability to deal with pressure are all attributes that are transferable between sport and business.
This way of thinking has led O’Connor Marketing to reach out to people with a background in sports because they find these individuals: team orientated, leaders, motivated, decision makers, stay calm under pressure, over-achievers, are goal orientated and ambitious. O’Connor Marketing desires these characteristics in the sales contractor they work with.
O’Connor Marketing states that many characteristics that sport prepares a person with, which can seamlessly be transferred into the business world. New research has further strengthened this belief that sport and business success are intertwined; Australian’s who play sport regularly are 64% more likely to achieve their financial goals than those that don’t participate in sport.
Sport is outcome-orientated, states O’Connor Marketing, and it’s about securing defined goals in a highly competitive environment. For this reason, business and especially the sales and marketing industry can be described in similar terms. O’Connor Marketing observes the similarities between top sports professionals and the firm’s top sales contractors as:
Sport and sales emphasise the use of teamwork to reach objectives
At the highest levels of both sport and sales, insight, imagination and the capacity to assess risk and opportunity quickly are qualities put top performers above of the rest
Successful sales contractors enjoy sport and many practices it to a reasonably high level