Campaign Development

CAMPAIGN DEVELOPMENT

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We execute and deliver engaging B2B, B2C and promotional event sales campaigns throughout Australia, each one being strategically devised to suit our clients’ individual marketing goals, budgets and most importantly, the needs of their target demographics. Our campaigns are executed based on these individual requirements.

STEP 1: ASSESS COMMUNICATION OPPORTUNITIES

Need help with that new promotional sales and marketing plan? We are on hand to guide you through every stage and help you assess and experiment with the options available to you. Every brand is different, and at O’Connor Marketing, we believe these differences should be celebrated. Whereas other marketing solutions may try and fit you into a box, we will use your individuality as a starting point to track down the very best demographics and communication opportunities for your business.

STEP 2: DEVELOP YOUR MESSAGE

Your message is the one chance you get to introduce yourself to potential customers, so no pressure! O’Connor Marketing will help you form a short snappy, but most importantly engaging message, focusing on content, appeal, structure, format, and source of the message. It’s vital to take some time to break down budget allocations and determine the affordability, percent of sales, and competitive parity. By breaking down these costs you will get a better idea on gauging the success potential of your campaign.

STEP 3: DEVELOP YOUR MARKETING MESSAGE

Your marketing message is the one chance you get to introduce yourself to potential customers, so no pressure! O’Connor Marketing will help you form a short snappy, but most importantly engaging marketing message, focusing on content, appeal, structure, format, and source of the message. It’s vital to take some time to break down budget allocations and determine the affordability, percent of sales, and competitive parity. By breaking down these costs you will get a better idea on gauging the success potential of your campaign.

STEP 4: DETERMINE CAMPAIGN EFFECTIVENESS

We understand that handing over even the most basic business function to an ’outsider’ can be incredibly stressful. With sales and marketing directly influencing the long-term success of your brand, we certainly don’t take our responsibility to deliver exceptional results lightly. To ensure you are happy with our progress and campaign management, we offer all our clients regular weekly or monthly reports, which outline the performance of your campaign to even the smallest detail.