Specialists in Promotional B2B and B2C Campaigns.
OUR PROCESS
MARKETING PLAN DEVELOPMENT
Need help with that new promotional marketing plan? A fresh eye and a team of experts with lots of industry experience will really get the project moving. Contact O’Connor Marketing for a creative and professional approach to help give your marketing plan a new direction.
MARKET SEGMENTATION
We all understand that market segmentation is the only way to really get the most out of a small budget. But how do you work with your stakeholders to identify those elusive prime potential customers? Work alongside O’Connor Marketing to get great results quickly.
BUSINESS PLANNING
So, you have the marketing plan but need to plan your budget and marketing activity. We understand just how limited marketing budgets can be, which is why, here at O’Connor Marketing we use our vast experience and market intelligence to creating the most efficient and innovative way to reach your target customers- no matter how little you may have in the kitty.
COMMUNICATION STRATEGIES
Communication is a tool that an alarming number of brands are failing to utilise. As pioneers of face to face marketing, our communication strategies focus on the development of brand awareness and are built to encourage greater brand engagement. If you’re unsure how improved communication strategies could give your brand a boost, we can provide helpful advice on the most efficient use of resources in specific markets.
We believe a marketing campaign is only as good as the return it generates
STEP 1: ASSESS COMMUNICATION OPPORTUNITIES
Need help with that new promotional sales and marketing plan? We are on hand to guide you through every stage and help you assess and experiment with the options available to you. Every brand is different, and at O’Connor Marketing, we believe these differences should be celebrated. Whereas other marketing solutions may try and fit you into a box, we will use your individuality as a starting point to track down the very best demographics and communication opportunities for your business.
STEP 2: DEVELOP YOUR MESSAGE
Your message is the one chance you get to introduce yourself to potential customers, so no pressure! O’Connor Marketing will help you form a short snappy, but most importantly engaging message, focusing on content, appeal, structure, format, and source of the message. It’s vital to take some time to break down budget allocations and determine the affordability, percent of sales, and competitive parity. By breaking down these costs you will get a better idea on gauging the success potential of your campaign.
HOW WE WORK
STEP 3: DETERMINE CAMPAIGN EFFECTIVENESS
We understand that handing over even the most basic business function to an ’outsider’ can be incredibly stressful. With sales and marketing directly influencing the long-term success of your brand, we certainly don’t take our responsibility to deliver exceptional results lightly. To ensure you are happy with our progress and campaign management, we offer all our clients regular weekly or monthly reports, which outline the performance of your campaign to even the smallest detail.
